GDPR – obtaining marketing consent

GDPR – the General Data Protection Regulation that comes into force in May 2018, is changing the rules governing the handling of personal data which we will address in a separate blog.

However, one of the implications for site owners is that explicit consent must be given for a user’s personal data to be held. Consent needs to be freely given, specific, informed and non-ambiguous. There must be positive opt-in consent given – consent cannot be inferred from pre-ticked boxes or inactivity.

To that end Econsultancy came up with this useful blog of 10 examples of best practice UX for obtaining marketing consent. There’s some really good ideas and designs here – take a look.